Printmaking Essay Example | Topics and Well Written Essays - 500 words - 1

Printmaking - Essay Example This painting shows a variety of things and affects the reader’s emotion in a variety of ways. The ability of the painter to incorporate simplicity and complexity all at once, or peace and hostility simultaneously, movement and stillness in the same piece make this piece highly admirable and equally impressive.The painter merely used paper and charcoal as opposed to using other preferable and durable media. Thirdly, the piece is also highly inspirational since it connects the audience with the emotions of the painter. Viewing such a painting, one would argue that the painter was in a state of emotional confusion, or experience mixed feelings with a deep urge to be at peace. As such, the depiction of the painting using diverse emotions and a key purpose in mind presented just the perfect piece of work. As such, the most intriguing aspect of the printmaking project by Nelligan is the fact that the painting is a metaphorical oxymoron. The depiction of two sides of an emotion in t he same picture, two opposing themes and two opposing features of a painting is the key reason that this painting is the perfect selection. The simplicity holds in it, from the media to the subject or overall theme of the painting is also admirable. The painter focused on a set of values and this thus shows a significant aspect about the exceptionality of the painter, a feature that any printmaker or painter would love to possess as a skill set. As such, the selection of this piece is based on one main conclusion; it is spectacular.

Marketing Process Model by Robert J Dolan Dissertation

Marketing Process Model by Robert J Dolan - Dissertation Example Customer Acquisition 10 2.10. Customer Relation 10 2.11. Profits 11 3. Conclusion 11 References 13 Appendix 14 1. Introduction 1.1 Objective Current paper focuses on the examination of the various aspects of the Marketing Process Model, as developed by Robert Dolan in 1997. The effectiveness and the practical implications of the particular model are analyzed by referring to the literature that has been published in regard to the specific subject. 1.2 Methodology The literature related to the Marketing Process Model has been reviewed for identifying the elements and the role of the particular model. Effort has been made so that only academic journals are used, so that the credibility of findings is secured. 1.3 Limitations The value of marketing in enhancing business performance cannot be doubted. However, the choice of appropriate marketing strategy can be a challenging task for most marketers worldwide. Two are the key reasons for the above phenomenon: the continuous alteration of t he modern market and the lack of skills of individuals involved in the particular activities. The use of marketing models that have been widely used in the international market can help a firm to avoid failures, at least major ones, in regard to its marketing plans. From this point of view, the use of the Marketing Process Model could secure the growth of organizations operating in different sectors. However, not all aspects of the particular model have been carefully reviewed in the literature. Due to this fact, not all implications of the above model are known. This study could help to understand clearer the value of Marketing Process Model and to identify the model’s aspects that should be further studied. 2. Literature Review 2.1. Marketing Process: Initial Considerations Marketing process is a quite complex one. According to the literature published in this field, there are different approaches for promoting a product/ service in a particular market (Jaakkola et al. 2010 ). The Marketing Process Model, as suggested by Robert Dolan, can offer a series of advantages: a) it can employ a high range of methods/ approaches, increasing the chances for success, b) it is flexible and can be appropriately alternated for meeting the needs of the target market, c) it has been widely used in practice, a fact that increases its credibility (Jaakkola et al. 2010). The particular Model, also known as B2B model, can be effectively used in different sectors and under different market conditions (Jaakkola et al. 2010). 2.2. Strategic Marketing Strategic marketing is a term used in order to describe a series of activities that need to be developed in order for a particular product/ service to reach the target market successfully without failures, either in terms of cost or in terms of time (Kotler et al. 2009). The difference of strategic marketing, compared to the traditional marketing, is that the former is highly based on various theoretical models and different app roaches for achieving the target described above (Kotler et al. 2009). These approaches and theories are analyzed in the sections that follow. 2.3. Customers analysis 2.3.1. Needs In marketing, efforts have been made so that the Maslow Hierarchy of Needs theory is used. The particular model can ensure that consumer will be keep motivated in using a particular prod